Sunday, June 30, 2013

Atlanta Music Guide's interview with The Mystery Men?

Interview: The Mystery Men? Playing @ Mashable Social Media Day Atlanta – June 27th

June 17, 2013 | +
the mystery men
Formed from different corners of the Atlanta music scene, the shadowy figures of The Mystery Men? play their own brand of reverby instro surf music. Always with a mind toward the creative, The Mystery Men? are continuously looking to hypnotize new and old fans alike! Attendees of Mashable Social Media Day, will get the chance to not only chat with peers about the perks of new social media tactics, but they will also get the chance to see and hear The Mystery Men? perform!
Atlanta Music Guide caught up with Mr. JaGa of the band to ask him how The Mystery Men? utilize social media. Check out what he had to say!

What has been your most memorable gig as the Mystery Men?
There have been so many to be honest, but if I had to pick one, I think it would be Instro Summit 2012 in early May at The Cave in Chapel Hill when we unveiled our 3-guitar lineup. I think we felt like a different beast, and played to a very receptive (and packed) house. There was magic in the room that night.

I noticed you all have unique names (Mr. JaGa, Mr. RiHa, Mr. EvJa, Mr. JaWa, Mr. TeBa) I’m assuming those aren’t you’re real names. Is that part of the mystery behind the Mystery Men?
That is correct. Those are not our real names. Further information on this topic is highly classified by our organization (and further backed by affiliate organization The Southern Surf Syndicate).

What was the first social media outlet you used to get your music out to the public?
As, I suspect, with many bands… MySpace, though we found ReverbNation VERY early… probably around the same time (and greatly prefer it!!).

What kind of impact has social media had on your band?
TREMENDOUS impact. Without social media we wouldn’t have a reasonable way to get word out about our shows and records. This is true with our local crowd through your basics like Facebook, ReverbNation and Twitter, but also globally with more focused outlets (particularly with such a specific genre of music) as the forums over at

Would you say that using social media outlets (Facebook, Twitter, Instagram, etc.) is the quickest, easiest way to reach a large amount of fans? Give us an example of how you’ve used social media to reach out to your fans.
I would absolutely say that this is true. All of our shows are promoted through Facebook, Twitter and ReverbNation. These tools are VITAL in creating awareness about when and where we play. We link up all of our social media accounts so they relay the same info and provide links to all of them via our webpage ( This way we feel like we hit all of the people at each different outlet with either event invitations or simply announcements as well as those not connected on social networks through our website. As people who have played live music since the early 90′s, we fully embrace social media as a VERY efficient way to market ourselves. I honestly don’t know how we did it all back in the day.

This Mashable Social Media Day event is a unique gig to play. What can attendees expect from your live performance?
Attendees can expect an aggressive and melodic dance of reverb and rhythm with a dynamic performance. Our masked players like to engage with the audience so it’s not just “watching a band”. We want people to have fun and get swept away… we provide the soundtrack. What we want to do is create an experience.

What are the plans for the Mystery Men? for the remainder of 2013?
The Mystery Men? actually have some pretty exciting plans this year! We are very close to releasing a new full length CD in late July titled “Sonos Delirium”. On top of that we are very excited to have been invited to play the annual Surfguitar101 Convention in Southern California on August 10th. This is by far the biggest and furthest reaching event of the year for surf music not to mention all located right where this genre of music was born. We are honored to play, and are very excited about playing a handful of shows on the other side of the country!

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